Direct Selling (MLM) doTERRA Essential Oil Products


Network Marketing is a business model in which a distributor network is needed to build the business. Usually such businesses are also Multi-Level Marketing in nature in that payouts occur at more than one level. This is also sometimes known as Direct Selling.

Network Marketing is a type of business opportunity that is popular with some people who are looking for part-time, flexible businesses. Some of the best-known companies in America, including Avon, Mary Kay Cosmetics and Tupperware, fall under the Network Marketing umbrella.

Network Marketing companies normally feature a low up-front investment – usually only a few hundred dollars for the purchase of a product sample kit – and the opportunity to sell a product line directly to friends, family and other personal contacts.

Various hands joining together in a cheer circle

Most Network Marketing programs ask participants to recruit other sales representatives. The recruits constitute a marketer’s “downline”, and their sales generate income for those above them in the program. A really good Network Marketing company focuses on the products they sell and how those products truly make a difference in peoples’ lives.

Variety of doTERRA Essential Oils stacked together

olio-dotsWhy Network Marketing?

When dōTERRA was started in 2008, our dōTERRA owners knew they had an amazing product that could change the way households across the world approached healthy lifestyles and natural wellness.  What they then had to decide was what business model they would use to spread the word about the essential oils and distribute them.  They could have followed the typical approach and built retail stores in malls all over the world or negotiated deals with larger stores to carry their product line.  They also would have had to invest a significant amount of money into marketing agencies that would develop their brand and create all kinds of ads to build up interest in the oils.  The problem – as they saw it – was that it would be difficult for most people to invest money in an essential oil kit just because they saw a billboard picture of a pretty lady holding a bottle of frankincense oil. Image a bottle of frankincense oil sitting on a retail shelf in Walgreens for a price of $110 or more after retail mark-up. Would anyone really buy it?

Marketing essential oils is not as simple as marketing many other products, especially when most people have not experienced these oils before and have not experienced the effects of frankincense before.

The dōTERRA founders decided it would be better to take the same money they would have spent on the overhead costs of retail sales and advertising and instead invest it in YOU, the person who uses the oils and shares them with people they know. That is precisely the money waiting for you in the dōTERRA compensation plan. Essentially, dōTERRA allows its users to also have a stake in the company profit, and the more you share, the higher up in the company you can you go. No more sucking up to a boss and praying for a promotion! You ascend the ranks quickly based on specific and objective criteria. It’s a beautiful thing…


Network Marketing is a legitimate business. It is based on providing people with real products that they need or want at a great price. Some people can make great money through Network Marketing, their financial benefits are a result of their own dedication and efforts into building an organization or a team. In Network Marketing, a person can multiply his or her efforts, skills, and talents by helping others be successful as well.

Network Marketing isn’t a get-rich-quick scheme. Of course some people do make large amounts of money very quickly, and many would say that those people are just lucky. Success in Network Marketing is not based on sheer luck. Success in Network Marketing is simply just following basic dynamic principles.

I would rather earn 1% off a 100 people’s efforts than 100% of my own efforts.

– John D. Rockefeller

Smiling people with laptops gathered around a conference table

With Network Marketing, there are no requirements, no limitations, no quotas required and no special education or skills that are needed. However, it does require dedication and hard work – one of our colleagues recently said “you can’t a millionaire with a minimum-wage work ethic”. So true. Network Marketing is a people-to-people business that can help grow your circle of friends. It’s a business that enables you to travel to new places and meet new people, have fun as well as enjoy the lifestyle that the extra income can provide.

Zig Ziglar quote on getting everything you want by giving others what they want


To help you understand what Network Marketing really is, I just want to explain a little bit about what network marketing isn’t. Some people may ask “Is this just one of those pyramid schemes?”. That is a great question, but no it is not. A pyramids scheme is a program where people invest their money based on promises that other people will also put in money and eventually it filters back to them and somehow they get rich. A pyramid is simply a money game and has no real commerce or trade. Usually there is not even a product involved. Some pyramid schemes today may have a product, but it’s only there to disguise the money game.

Pyramids are actually illegal and they are just based on taking advantage of people and their money. For someone to actually make money in a pyramid scheme, someone else has to lose money.